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$22 billion in revenue by selling 3 billion garments across its nine brands. But over the past decade, under Karl-Johan’s leadership, the company has begun to focus more on sustainability, partly because younger consumers care about the environmental impact of their apparel purchases. The company pledged to become climate positive by 2040; it’s an ambitious target, but Ikea has vowed to achieve the same goal a decade earlier. H&M Group also vowed to switch to entirely “sustainable fabrics” by 2030, but the company has gotten into hot water for being vague about what qualifies as “sustainable.” Separately, it has set up bins in stores, collecting tens of thousands of tons of old fabrics, ready to be recycled when the technology becomes available, and it has poured millions of dollars into technologies like the cotton recovery startup Renewcell and supply chain sharing platform Treadler. … [Read more...] about H&M is one of fashion’s biggest polluters. Now its foundation is on a $100 million quest to save the planet

If you’re in the market for a new coat or jacket, you’ll be glad to find that brands have developed a range of innovative styles that are perfect for our pandemic lifestyles. This year, several brands have focused on creating outerwear that is ideal for getting exercise in the cold by creating coats that provide plenty of warmth but that also allow for movement and ventilation. These styles will work well as you hike or jog through nearby parks, or play outside with your kids. Another big trend: eco-friendly outerwear. Instead of using new plastic, many are now using plastic derived from plastic water bottles; instead of using new goose down, they’re using reclaimed down. … [Read more...] about These are the 6 most innovative coats and jackets of the winter