To make his splash as a presidential candidate in 2015, Trump didn’t introduce a bold and poised new political brand, as did U.S. Representative Alexandria Ocasio-Cortez. He co-opted the brands of others, points out Forest Young, chief creative officer at brand consultancy Wolff Olins. That includes the sloppily made MAGA hat with a slogan from the Reagan administration, and the Space Force logo that was clearly built upon Star Trek. His fans have doubled down on sloppy design with homegrown memes ranging from Pepe the Frog to Trump as a greased-up, gun-toting Rambo. … [Read more...] about How Trump gave rise to the aesthetics of hate
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A limited series format could also free networks and studios from the awkward burden of having to cancel a regular series after just one season. Back in October, Netflix caught heat for axing a bevy of shows, most of which were led by women, people of color, or LGBTQ+ focused. Many decry early cancellations as not giving shows enough time to build an audience. But not all premises are necessarily worth the investment of multiple seasons. Streaming services have already pared down the average number of episodes to which networks were once beholden (between 20-22) in order to fill a nine-month season. So maybe it’s time to narrow the scope even further by rethinking what a limited series can do. … [Read more...] about Hollywood is redefining Peak TV—for better and for worse
“It’s probably going to be years before we get vaccines into sub-Saharan Africa and parts of Asia and South America and in other regions,” Weissman says. “What can happen is that since in those areas the virus is growing freely, it’s going to keep mutating. It’s possible that someday a series of mutations might occur that the vaccine doesn’t work well [against]. And then we have to go back and we have to re-immunize the entire world.” … [Read more...] about How easy will it be to update the COVID vaccine if the virus mutates too much?
The new ad is part of Patagonia’s broader “Buy Less, Demand More,” campaign around Black Friday and Cyber Monday, which includes a more straightforward pitch for the brand, outlining just how it’s working to get to a more healthy future, and how we as consumers can help. … [Read more...] about Patagonia’s reversible poem ad is a check on runaway Black Friday Cyber Monday spending
The point is not that we should adopt an anti-Big Tech posture. These companies are built on a legacy of innovation and products that would have seemed like magic a generation ago. But we are the victims of their success, because the rational decision for a company with the market power of a Big Tech company in 2021 is to secure and leverage that dominance, not to risk further innovation. When that happens, the role of government is to act as a countervailing force to private capital. Like forest fires clearing out the underbrush, antitrust action oxygenates the economy by creating new competitors and opening up space for new entrants. … [Read more...] about Scott Galloway: Why 2021 will be a year of reckoning for Big Tech