Share to Twitter Share to Linkedin Kevin Burke and Paul Earle set out to create their own alcohol brand, but they knew that for an unknown brand to work, it had to disrupt a category. “My background is beverage innovation, and I worked for Coca-Cola and Beam Suntory, and Paul is a professor at Northwestern, and the two of us asked where can we disrupt a category or what opportunities are out there?” Burke says. “Two things jumped out at us: the rise of dairy-free milks and cream liqueurs, and we realized that no one’s really tried to re-invent that category.” Thus, Dottie May’s Oatmilk Cream Liqueur was born in fall of 2021. Today, they’ve expanded from a handful of bars and liquor stores in the Chicago area to distribution in the entire state of Illinois, as well as Wisconsin and Colorado, as well as shipping through e-commerce to more than 30 different states, with plans for distribution expansion to more states this year. “Illinois, Wisconsin and … [Read more...] about Oatmilk Cream Liqueur Challenges The Category