Breaking News Emails Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings. SUBSCRIBE Feb. 19, 2019, 5:54 PM GMT By Martha C. White A record-high three in 10 Americans have credit card debt that’s larger than their cash cushion of savings — especially bad news coming on the heels of a tax season during which many early filers are finding that their refunds are lower than anticipated. Economic experts suggest that these precipitously low levels of savings, when combined with the shock of an unexpectedly skimpy tax refund, could have deleterious effects on already-waning consumer confidence. In a new survey conducted by Bankrate.com, the 29 percent of respondents who said their debts outstripped their savings is the highest number recorded in the nine years the survey has been conducted. It also is a significant jump from the 21 percent — a survey low — who said the same in 2018. Experts say evidence … [Read more...] about Smaller tax refunds compound financial worries for the 30 percent of Americans with more debt than savings
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It wasn’t just slow on the field during this year’s Super Bowl game – but also off it. Despite 54 advertisers shelling out $US5.25 million for 30 seconds of screen time during the big game for a total of 93 Super Bowl ads, according to iSpot, most ads this year were a bit of a snooze-fest. Dogs and robots were plentiful, with brands from Sprint and TurboTax to Michelob Ultra featuring them as characters in their spots. There were some surprises, like HBO taking over Bud Light’s ad to make it all about Game of Thrones. Read More:Here’s the full list of all the Super Bowl commercials that ran this year Here are our picks for winners and losers of this year’s Super Bowl. Winners: Bud Light & HBO HBO’s unexpected takeover of Bud Light’s “Jousting Match” ad to promote the upcoming season of Game of Thrones had everyone talking. The ad, which cost an estimated $US9.4 million, according to iSpot.tv, amassed more than 183 … [Read more...] about The best and worst Super Bowl 2019 commercials
Effective marketing begins with a good elevator pitch delivered to anybody interested in listening. John Rampton Published 6:00 am CST, Friday, February 1, 2019 Photo: Bernardbodo | Getty Images Photo: Bernardbodo | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Bernardbodo | Getty Images No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business 1 / 1 Back to Gallery If you want your business to grow, then you’re going to have to set aside both time and money to marketing. That’s not an issue when you’re an enterprise level business that has the resources to spend on marketing. These types of businesses may even have an entire marketing … [Read more...] about No Money? No Problem. 30 Low Budget Marketing Ideas for Your Business
Are we too easily offended? It is a question I often have to ask myself, usually after some delicate soul takes umbrage at something I have said or, on occasion, written. Tune into any radio phone-in or log onto any social media network and you will hear people outraged by something done or said by somebody they vehemently disagree with. Every now and again, it can make for a fun five minutes but usually the novelty of the latest ‘most hilarious daft spat of the year’ wears off as quickly as Fiona Bruce’s BBC Question Time honeymoon period lasted.For what it is worth, I am pretty confident that we are no more sensitive than we were 30 years ago as we have always been susceptible to the occasional row, usually brought on by the most seemingly innocuous comment or incident. Back in the ‘80s, families would fall out over a particularly heated game of Monopoly - these days people lose their minds over a tweet - usually one that they haven’t actually read but … [Read more...] about Gillette ads. Is this the best a man can get upset about?
Razor company Gillette has a question for men in the age of Me Too: “Is this the best a man can get?”Gillette’s advertising clip, which has gone viral since it debuted on Monday, turns the company’s 30-year-old ad tagline into a challenge for males to do better and be better as the nation reckons with the treatment of women at home, at work and on the street.Gillette said in a statement that the point of the nearly two-minute ad titled “We Believe” is to address “actions commonly associated with ‘toxic masculinity,’” which also includes bullying and eliminating the “boys will be boys” excuse for unacceptable behavior.“Gillette believes in the best in men,” said Gary Coombe, president of Procter & Gamble Co.‘s global grooming division, which owns the razor company. “By holding each other accountable, eliminating excuses for bad behavior, and supporting a new generation … [Read more...] about Gillette takes on ‘toxic masculinity’ in viral ad that asks “is this the best a man can get?”