Machine learning is proving to be powerful for brands and marketers alike. Here's how. Albizu Garcia Published 8:50 am CDT, Monday, August 26, 2019 Photo: Metamorworks | Getty Images Photo: Metamorworks | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: Metamorworks | Getty Images 3 Powerful Uses of Machine Learning in Marketing 1 / 1 Back to Gallery We've entered an era in which marketeres are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that's not always the case. Generally, the more data added to a marketer’s workflow, the … [Read more...] about 3 Powerful Uses of Machine Learning in Marketing
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AJ Bell’s assets under administration fall amid turbulent markets BelfastTelegraph.co.uk Investment firm AJ Bell revealed that turbulent markets took a toll on assets under administration in its first update since it floated last year. https://www.belfasttelegraph.co.uk/business/uk-world/aj-bells-assets-under-administration-fall-amid-turbulent-markets-37741470.html https://www.belfasttelegraph.co.uk/business/uk-world/article37741469.ece/8e5f9/AUTOCROP/h342/bpanews_721c6ae7-c3b2-4133-b93d-665b8195abba_1 Email Investment firm AJ Bell revealed that turbulent markets took a toll on assets under administration in its first update since it floated last year. The company said underlying inflows on its online platform increased 20% to £1.2 billion in the first quarter ended December, while customer numbers grew 4% to 190,498. However, total inflows declined to £1.1 billion from £1.5 billion as defined benefit pension transfers to AJ Bell’s platform fell, and … [Read more...] about AJ Bell’s assets under administration fall amid turbulent markets
Google avocado-toast restaurants, squeeze into some skinny jeans and be prepared to embrace any number of other clichés about millennials, home real estate pros. They’re going to be your prime customers in 2019. Speaking at the Denver Metro Association of Realtors economic summit a few weeks ago, Danielle Hale, chief economist for Realtor.com, said millennials are expected to make up 45 percent of all people who take out mortgages in the U.S. this year. Hale counts millennials as people between 15 and 35 years old. Gen-Xers will account for 37 percent of new mortgages and baby boomers 17 percent. Hale’s advice to real estate brokers when it comes to millennials: “You’re going to have to figure out how to talk to them and interact with them and get them over the hurdle of getting into the housing market.” What are those challenges? Jasmine Pulce, a 28-year-old doctoral student at the University of Denver who closed on her first home in October, … [Read more...] about Denver housing market: Millennials face major hurdles to becoming home buyers
There’s a disturbing trend in the American food and beverage industry, and it has nothing to do with what we’re eating. In June, Domino’s announced a campaign to repair potholes, working with local governments to fix roads. On Tuesday, Natural Light – the Anheuser-Busch-owned light-beer brand often referred to as “Natty Light” – announced plans to give students and former students $US10 million over 10 years to offset student-loan debt. And, on Wednesday, Kraft started giving away free groceries to federal workers. Read more:Kraft is giving away free mac and cheese and other groceries to federal workers as the government shutdown stretches into day 26 Are these initatives helpful for unpaid government workers or people drowning in student-loan debt? Sure. Do they provide a PR boost for brands? Yep. But, these stories shouldn’t be treated as feel-good, better-capitalism narratives. Instead, they expose deeply depressing gaps that the … [Read more...] about Domino’s is filling potholes, Kraft is feeding government workers, and Natty Light is paying off student loans. This isn’t heartwarming marketing — it’s a depressing look at how the American government is failing.
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