We’ve noted here before that Cannes has become a festival of categories as much as anything else. Which is fine for the event (Cannes is a business, after all, and more categories mean more entries). But categorizing ideas is less and less relevant in the real marketing world, where the premium is on developing total brand experiences and all the products, services, ads, technologies and ideas that contribute to that goal act as one. … [Read more...] about The Ad World’s Best Ideas: 12 Campaigns That Will Win At Cannes
Volume on U.S. exchanges was 7.20 billion shares, compared with the 6.80 billion-share average over the last 20 trading days.Get access to India's fastest growing financial subscriptions service Moneycontrol Pro for as little as Rs 599 for first year. Use the code "GETPRO". Moneycontrol Pro offers you all the information you need for wealth creation including actionable investment ideas, independent research and insights & analysis For more information, check out the Moneycontrol website or mobile app. … [Read more...] about Tech sector pushes the S&P 500 to slight gain
In other news, the IMF trimmed its global economic growth forecasts for 2020 and 2021, with Managing Director Kristalina Georgiev citing lasting effects from the bruising U.S.-China trade war and sharper-than-expected slowdowns in India and other emerging markets. … [Read more...] about Wall Street falls as China virus reaches the US
If you’re imagining an office of yawning, clock-watching employees, that’s not what we’re aiming for. “Productive boredom” is the goal. For example, encourage staff to sit with their thoughts for a few minutes between meetings. Provide quiet spaces for reflection and daydreaming. Our teams also love to walk. Pick a familiar route, so the setting fades into the background, and novel thoughts can creep in. … [Read more...] about Ditching the whiteboard and adopting two brainstorming practices helped my company thrive. Here’s how.
To seed a resilient culture. By default, companies are built in the image of their founders, which is why it’s vital to proactively introduce diversity of thought. “A resilient culture has a certain amount of resistance embedded in it. Not so much to capsize it, but enough so that it doesn’t atrophy,” says Grant. “What happens when startups get successful and grow is that they become more and more vulnerable to the attraction-selection-attrition cycle, where people of the same stripes are increasingly drawn to the organization, chosen by it, and retained at it. The way to combat that homogeneity creep is to proactively infuse the culture with originals who have the will and skill to think differently. It’ll put you in a much better position to continue innovating, not only on a product- or technology-level, but on all the decisions that go into running a company.” … [Read more...] about The Ultimate Guide To Hiring Original Thinkers