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Share to Twitter Share to Linkedin Influencer marketing was a global $16.4 billion industry in 2022 and it’s estimated to reach over $84.89 billion by 2028. Gordon Glenister is a membership and influencer marketing expert and an influencer columnist for the London Evening Standard . Here are his top five tips for how climate tech businesses can successfully work with influencers, when it makes sense for a business to use influencers for a guerrilla marketing strategy - and when it would be better not to engage an influencer. Look for shared values and engagement What’s important to your business? Does that reflect well in the type of content that you're seeing from that individual? The last thing you want to do is work with an influencer who's working with all of your competitors day in day out. That's not really going to make you feel special within your own within your own brands. Another thing to look for is their level of engagement. In … [Read more...] about How To Work With Sustainability Influencers

The richest man in Asia secured a $2.5 billion show of support in the face of a U.S. short-seller's accusation that he is perpetrating "the largest con in corporate history." Indian tycoon Gautam Adani's flagship company successfully completed a $2.5 billion stock offering Tuesday, receiving funding from the country's business establishment and key foreign investors. Adani Enterprises' ( ADANIENT.NS ) share price rose about 3% Tuesday and dollar bonds issued by affiliated companies mounted bigger rallies as the firm sold all of the shares available in its stock offering. A report by U.S.-based Hindenburg Research caused share prices of the seven Adani companies listed in India to plummet in the past week, wiping out some $68 billion in wealth as of Monday. Hindenburg Research alleged Adani's family controls a web of offshore entities, using them to manipulate share prices and launder funds. Adani said Hindenburg maliciously rehashed previously discredited or officially … [Read more...] about Adani Wins Reprieve as Allies Buy Out Offering

Question: I am a family man now with children. I have always wanted to buy something for myself—you know, toys for the big boys. But I always felt guilty about finally doing it. Should I be? Answer: A portion of airline safety demos has the following script: “During decompression, oxygen masks will drop from above you. Immediately grab the aircraft oxygen mask and pull firmly toward your face. Put them over your nose and mouth, pull elastic band for a firm fit and breathe normally. Keep the mask on until you are advised otherwise. If a child or other passenger needs your help, put on your mask first before helping them.” So, why be seemingly selfish by putting on your mask first before helping others? Simple. A person who is running low on oxygen would be of no use to others if he or she faints before he or she is able to help them. The same is true for personal finance. In providing for their families, parents need to ensure that they themselves are in the pink of health … [Read more...] about Put on your oxygen mask first

The foreign trips of President Marcos are starting to bear the promised fruit, such as the coming implementation of a $600-million waste-to-energy program for Quezon City. “One of the early conversions from the President’s US trip [in Sept 2022] is the proposal by a US-based renewable energy group Headway USA, which will take care of the entire program from end to end,” said Ambassador-at-Large Jose “Joey” Antonio. Upon completion of an initial engineering and design phase and an investigation of the existing waste flow control and waste management systems, among other factors, a total of eight sites in Quezon City will be determined by Headway USA. With the use of zero-waste gasification power plants, the project seeks to eliminate a combined 4,000 tons per day of municipal solid waste from Quezon City. Among the waste to be processed by these zero-waste power plants include toxic waste, household waste, hospital waste, rubber tires, plastics, metals, furniture, paper, glass, … [Read more...] about BIZ BUZZ: Marcos trip bears fruit