We spoke to Ford head of marketing Jim Farley at the New York Auto Show earlier this year about the changes in Ford’s culture, its commitment to social media and content and the launch of the Fusion. See the video interview, in installments, in the slide show above. … [Read more...] about Ford’s CMO On Building A Social And Product-Driven Brand
A self-sustaining shower speaker Waterproof shower speakers are hardly new, but Ampere has gone a step further by using hydropower to keep its speaker charged. The Shower Power speaker installs between your shower’s water pipe and showerhead, working like a water wheel to charge its battery and playing audio over Bluetooth from your phone. Ampere says that if you use the speaker only while the water’s on, it should never run out of power. … [Read more...] about CES 2021: The smartest ideas from the scaled-down virtual show
As Biden must realize, this is the last moment when his term could still be anything. It might be one depressing capitulation after another, with the saving grace of just getting past the pandemic. It might be a shockingly progressive success, in which a historically diverse coterie of advisers and outside activists nudge him out of a centrist bubble and into the realm of making a substantive difference in people’s lives. (Either way, Republican politicians and pundits will react by rediscovering that deficit-spending is Bad, and railing against the scourge of gaffes.) … [Read more...] about What looking back at Trump’s inauguration tells us about Biden’s presidency
Is this a surprise? Many colleges had long ago let students decide whether to take Subject Tests, but the test results were still frequently used for freshman course placement, or to fulfill language requirements. For students, the Subject Test cancellation is immediate and sudden: Refunds are available for kids already registered for winter and spring tests. There were 20 subject tests in science, history, math, English, science, and languages. … [Read more...] about Who wins and loses with the College Board’s cancellation of the SAT essay and subject tests?
All these demonstrations and booths will focus on demystifying rapidly evolving technology. CES, often dismissed as a hectic event full of quirky devices that rarely make their way to large-scale production, is turning into a forum for educating early adopters on tech that actually has the potential to impact their lives. In order to prepare consumers for the advent of self-driving cars, companies need to lay a foundation of trust that goes beyond safety statistics. … [Read more...] about Self-Driving Car Companies Are Going To Shake Up This Year’s CES