Exponential growth is a key goal for almost any emerging venture. While it may seem elusive to some, turbocharging your growth potential is a matter of approach. Start with a strong mission posture and focus, and the right leadership mindset to go with it.
Serial CEO Frank Slootman has done exactly that in three consecutive companies over an 18 year period, taking Data Domain, ServiceNow, and Snowflake public. Most recently, he spearheaded Snowflake Inc.’s record-setting 2020 IPO, and topped Inc . Magazine’s 2021 ranking of “Best Led Companies.”
In his new book AMP IT UP: Leading for Hypergrowth with High Expectations, Urgency, and Intensity , Slootman shares his proven approach to unlock any company’s growth potential to win competitive advantage. He details key steps to drive meaningful change, including these 5 principles:
1. Raise your standards
Too often, our daily existence feels like going through the motions, checking boxes, and getting things off our desks. Good enough has become the standard. It sucks the life out of organizations. It doesn’t take that much more mental energy to raise the bar. “Expect and demand that we’re excited and thrilled about what we’re doing,” remarks Slootman. “The standard is not passable . It should be what the late Steve Jobs called insanely great . Try applying that standard on a daily basis.”
2. Align your people
The lack of alignment in organizations is everywhere because it doesn’t just happen by osmosis. Humans are not known for pulling on the same oar in the same direction. If you’ve ever seen five-year-olds playing soccer, you know what that looks like. “A lack of alignment results in friction and low productivity, and marginal progress becomes exponentially more pronounced as organizations grow in numbers,” says Slootman.
3. Narrow your focus
Most organizations don’t have much orientation. They try to progress with a million things to do, a mile wide and an inch deep. It feels like swimming in glue, moving like molasses. “Narrow the plane of attack. Instead of moving in parallel, sequence the priority. Figure out what needs to happen first, now, what doesn’t at all, Park everything else on the backburner,” Slootman notes. “Take things off people’s plates instead of putting more stuff on. The energy and pace will pick up immediately.”
4. Pick up the pace
Absent leadership will cause people to move at a glacial pace. Ever seen the inside of a California DMV? There is no purpose, no direction, no urgency so naturally, things slow down to a trickle. Slootman counsels us to start compressing time frames and question and challenge timelines at every turn. It’s actually quite easy because most people do not know why they are timelining things a certain way. They are after comfort, not purpose.
5. Transform your strategy
Most of Amp It Up is execution-centric but there obviously is a strategic vector as well. The issue is that execution comes first. Slootman says you cannot transform strategy without optimizing execution because it is impossible to know what is ailing. Why transform strategy when you are merely a lousy executer? You will become a much better strategist as you become a better operator because it will sort and magnify the issues properly.
“Most problems tend to be execution-related but humans prefer to tweak strategy instead,” says Slootman. “Especially in places like Silicon Valley, where strategy talk is some kind of high-minded parlor game. You can go far with world-class execution, whereas you will go nowhere without it, no matter how brilliant your strategy.”
Amp It Up expands these principles and uses the examples and learning at three companies (Data Domain, ServiceNow and Snowflake) to illustrate the ideas.
Leading for growth calls for a relentless focus on your mission, combating mediocrity, breaking the status quo, and making tough choices each day. But with the right mindset and dedication, leaders of all kinds can unlock their company’s growth potential.
- Duke Energy Appoints New Leadership
- New leadership announced at Park Place Technologies
- For New York's GOP to rise from the ashes, start with new leadership
- Scientists discover new species of giant salamander living in Florida
- CIO & the CIO Executive Council Honor Digital Business Innovators with 2019 Digital Edge 50 & Ones to Watch Awards
- Diversity and inclusiveness important to businesses
- How to deal with most common challenges facing small businesses
- Colorado Springs credit union executive retiring after winning nearly every major business award
- Exec named state director of Small Business Development Center
- Q&A: Can a New Chamber Deepen Atlanta’s India Outreach?
- Washington state’s new parental leave law could change workplace for moms — and dads
- Daily Business Report-Jan. 8, 2019, San Diego Metro Magazine
- T-Mobile CEO Legere serves up slow-cooker recipes with a side of leadership advice
- Christmas tree farmers target ‘millennial moms’ to save business
- A new generation of artificial intelligence is taking on hackers
- Daily Business Report-Dec. 3, 2018, San Diego Metro Magazine
- Thermal Kinetics' new owner sees growth potential
- Sip n' Shop event scheduled as part of Parma's Small Business Saturday on Nov. 24
- Colorado Springs area business events starting Nov. 25
- Ebix Wins Contract to Provide Foreign Exchange Services at India’s New Kannur International Airport
Discover This New Leadership Mindset to Exponentially Grow Your Business have 840 words, post on www.inc.com at January 22, 2022. This is cached page on Business News. If you want remove this page, please contact us.