advertisement advertisement advertisement Streetwear label Pangaia wants to sell you pollution. Literally. advertisement advertisement The brand's latest capsule collection features clothes and accessories emblazoned with logos that use black ink made from toxic particles. This particulate matter would otherwise contribute to global warming and harm human health. But Pangaia partnered with Graviky Labs, a startup spun out of an MIT project, to suck it out of the atmosphere and transform it into screen printing ink. This is the first time this kind of ink has been used in garments. Creating a market for pollution Anirudh Sharma, Graviky's cofounder, is from India, where air pollution is a serious problem. The country is the most polluted on earth, with at least 140 million people breathing in air that is at least 10 times above the World Health Organization's safe limits. In big cities, like Delhi and Calcutta, manufacturing plants spew tiny particles into the atmosphere, shrouding the city in a perpetual dense fog. Six years ago, when Sharma was studying at the MIT Media Lab, he began to tinker with the idea of capturing these particles and transforming them into a useful product. "It came out of the hacker culture at MIT,"… Read full this story
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