advertisement advertisement advertisement Today, design is more integrated into the world than ever before. Our profession is ubiquitous, permeating industries, companies, and organizations. This is a great thing for designers—we are needed! We are wanted. We are valued. And the world is benefitting. However, we have to ask ourselves about the unintended consequences of our work. What does it mean for us, as designers, who are often asked to create something new, but always reference what has been done before? What does that mean for how we think and what we make? advertisement advertisement The one on the left was designed for a German bank in 1976 by Milton Glaser. I first saw it when we were designing a book of his posters in 2008. I worked with him at his studio from 2007 to 2016 and remember saying, "Milton, what was this poster, and how on earth was a client inclined to make this kind of thing?" I couldn't imagine any bank ever producing something like that. The image on the right is a contemporary ad for Chase bank. A lot of strategy likely went into this, optimized to convey a clear message. The language and visual design are… Read full this story
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