advertisement advertisement advertisement After explaining an idea to a friend, I'll often ask them to explain it back to me. Not only does that help me understand whether the idea is landing, but it also helps me pick up new ways to explain it. When I first thought about writing this book, the bestselling author Dan Pink listened to my pitch and then explained it back to me, only far more eloquently. "People who get ahead aren't just brilliant . . . they're backable," he said. advertisement advertisement Asking people to repeat my idea back to me always gives me a sense of what's actually resonating. It helps me prune away the parts that aren't working and dial up the dialogue that is. This is similar to how the film industry uses "table reads," where actors and actresses sit around a table to read a full screenplay aloud. The director will tune in to how the room is reacting to the lines. Those that fall flat might get cut, while others get amped up. Hunter Walk, the venture investor, told me he brings the same approach to helping startups raise funding. He and a founder will print out the pitch… Read full this story
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