advertisement advertisement advertisement In the first-ever season of Sesame Street , in 1970, cast member Bob McGrath appeared in a memorable sketch where he receives a delivery from his local grocer, a grumpy blue muppet. "Did you get everything I ordered?" McGrath asks. "No," comes the reply, but he's helpfully supplemented the delivery with other fresh veggies. McGrath breaks into song, a version of the now iconic "People in Your Neighborhood," to explain to kids the role a grocer plays in the community. The grocer is the bearer of sustenance. advertisement advertisement A few weeks ago, during Super Bowl LV, "People in Your Neighborhood" got remixed into an anthem for the app-based delivery platform DoorDash to signal to the world that it is expanding from restaurants to convenience and grocery. In a crisp 60 seconds, a tap dancing Daveed Diggs ( Hamilton )—directed by French auteur Michel Gondry ( Eternal Sunshine of the Spotless Mind )—wanders through a hyperrealized Sesame Street urbanscape with Big Bird, Elmo, and Super Grover, pointing out all the great local businesses. His message: Your neighborhood is a bounty of bakeries, grocery stores, restaurants, and smoothie stalls. And in 2021, DoorDash is the bearer of sustenance…. Read full this story
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If DoorDash wins, what do we lose? have 290 words, post on www.fastcompany.com at February 25, 2021. This is cached page on Business Breaking News. If you want remove this page, please contact us.