advertisement advertisement advertisement Corporate boards and executive teams are typically considered effective if they are able to help a business navigate a global crisis in parallel with maintaining day-to-day operations. If only the bar was as simple and set so low right now. advertisement advertisement As we enter the second year of the COVID-19 pandemic, the intersection of the ongoing economic crisis, the continuing pandemic, the social justice movement, and increasing inequality are just the short list of what leaders need to acknowledge, manage—and help to solve. We gathered a group of corporate reputation strategists who have spent the last year helping companies manage some of the most important and central issues surrounding COVID-19 to identify key challenges corporate leaders will likely face in this second year of pandemic response. While companies will continue to deal with the pandemic head-on, we believe they will also have to navigate through two macro trends. First, with the very notion of "normal" now an unknown and shifting target, company leaders will be expected to both define—and then defend their decisions—about what their new normal is. And second, as deepening socioeconomic divides continue to create new categories of haves and have-nots—who gets COVID-19, who… Read full this story
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