For months during the pandemic, Bay Area professionals have been working from home, connecting over Zoom, and deciding they don’t like what they see. It’s not their colleagues they’re objecting to, but their own faces — double chins, brow furrows and hooded eyelids. And they’re doing something about it, in droves. “I’ve never seen so many people want to have facial surgery at the same time, and so urgently, in my 20 years in practice,” said Dr. Carolyn Chang, a San Francisco cosmetic plastic surgeon who specializes in faces and breasts. A dissatisfaction in appearance, coupled with the ability to recover in private at home or behind a mask are driving a boom in cosmetic treatments and facial surgery. “It’s opened the floodgates of pent-up demand,” Chang said, “because all of a sudden they see themselves on Zoom, and they call and say, ‘I need to get in now.’ They don’t know when their lives will start again. So in their minds, it’s urgent to get it done right now, while the window is open for a stealth recovery.” In Silicon Valley, facial plastic surgeons Drs. Sachin Parikh and David Lieberman, the founders of L&P Aesthetics medical spa, clinic and… Read full this story
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