advertisement advertisement advertisement Four years ago, the San Francisco-based alternative protein company Eat Just (formerly named simply Just, and Hampton Creek before that) was most well-known for the plant-based egg alternatives that served as the base for Just Mayo, its flagship eggless, vegan mayo substitute. But the company wanted to go further than just finding plants that could mimic the taste and feel of meat products: It pushed into lab-grown, or “cultivated meat,” and started working on growing real chicken from cells. Two years ago, Fast Company tried some of the chicken prototypes at Eat Just’s headquarters. Now, it’s become the first company to gain regulatory approval to begin selling meat grown in a bioreactor. advertisement advertisement “This is historically the first approval for meat that didn’t require slaughtering and animal,” says Josh Tetrick, CEO of Eat Just, which will soon begin selling its chicken as an ingredient in “chicken bites” in a restaurant Singapore, where the national food regulatory agency issued the approval after a two-year process of detailed review. “When we launch it in a restaurant, that’ll be the first time that it’s sold and consumed.” (An Israeli startup also recently started serving a “cultured chicken” sandwich at… Read full this story
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