Apple’s online store went official on September 23 in India, so it’s rather tricky to say how much of an impact it had on Apple’s numbers. Nevertheless, it does seem like the online store could play a crucial role for Apple in India. The online store brings several new features to the Indian market, including trade-in offers on iPhones and makes buying Apple devices simpler.
It’s not just Apple that has revealed good numbers for the country in India. Last week, a report by Canalys suggested that Apple regained momentum in India in Q3, with double-digit growth to nearly 800 thousand units. “Apple is finally paying attention to India,” said Canalys Research Director, Rushabh Doshi in a press statement. “It has opened a direct online store, giving it several new angles in its go-to-market strategy, such as utilizing device trade-ins to provide purchase incentives, or bundling AirPods with iPhones to make them more appealing,” Doshi added.
Even Counterpoint Research has pegged Apple has the market leader in the premium segment. As per Counterpoint, “Apple led the premium segment surpassing OnePlus even before its flagship launch, driven by strong demand for its iPhone SE 2020 and the iPhone 11.” Counterpoint Research suggests that the iPhone 12 “will further strengthen its position in the coming quarter.”
Interestingly, Apple’s new iPhone 12 Pro and iPhone 12 have gone on sale for the first time in India today. For the uninitiated, Apple has launched four new iPhones for the first time ever. The other two models — iPhone mini and iPhone 12 Pro Max — are expected to go on sale mid-November.
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