Affle India, which has already doubled investors’ money since 2019 when its IPO was launched, could turn out to be a big beneficiary in the post-COVID-19 world, suggest experts.Affle is a technology platform that enables advertisers do targeted advertising. It listed on the stock exchange in August 2019. The company listed at a premium compared to its issue price of Rs 745 on August 8, 2019.Close The outbreak of COVID-19 has disrupted businesses across sectors and geographies, in turn impacting the discretionary nature of marketing and advertising spends, but Affle India could brave the storm, suggest experts. related news Employee at Maruti Suzuki’s Manesar plant tests positive for COVID-19 Delhi govt again faces charge of ‘under-reporting’ COVID-19 deaths; Toll nearly 3 times, allege MCD leaders Market Week Ahead: 10 key factors that will keep traders busy “Going forward, mobile advertising is expected to increase at a CAGR of ~35% in 2019-25. Further, in a post COVID world, we expect a significant shift among consumers to adopt digital technology across the world especially in India & other emerging markets,” ICICIdirect said in a note.“Further, within verticals, we expect e-commerce to witness robust growth. It will be a key segment driving digital… Read full this story
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