HWASEONG, South Korea — At first glance, Energy Nomad appears to be a typical South Korean company: Just about everybody who works there is male. Crusty engineers, mostly in their 40s and dressed in matching dark jackets and black pants, hover over its production lines in a factory outside Seoul, or work at nearby desks. The sole exception is one young woman, who deferentially bows her head as a senior manager directs her into a meeting room. But at this startup, looks can be deceiving. The lone woman, Park Hye-rin, is the boss. She founded Energy Nomad in 2014. “I may be able to encourage the next generation of women,” said Park, 33. “More young women might join me in this community of the future.” Park is one of a new wave of Korean women who are starting their own companies. Frustrated in their climb up the corporate ladder in a male-dominated business culture, they choose to find another way up. “In education we are equal to men, but after we enter into the traditional companies, they underestimate and undervalue women,” said Park Hee-eun, principal at the venture capital firm Altos Ventures in Seoul. “Women are disappointed with the working… Read full this story
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