Sections SEARCH Skip to content Skip to site index Sports Log In Log In Today’s Paper Sports | N.F.L. and Jay-Z Team Up on Music and Social Justice Campaign Advertisement Supported by The partnership brings together two of the country’s biggest brands, as well as the league and a vocal critic. ByKen Belson and Ben Sisario Aug 13, 2019 Looking to move past an uproar over player protests, the N.F.L. has signed a deal with the rap star and impresario Jay-Z to gain a foothold in the music business and a seal of approval from one of the country’s biggest African-American celebrities for its social justice efforts. The deal, with Roc Nation, the rapper’s entertainment and sports company, calls for the firm to be the N.F.L.’s “live music entertainment strategist.” In that role, Roc Nation and Jay-Z will consult on entertainment, including the Super Bowl halftime show, and contribute to the league’s activism campaign, Inspire Change. The N.F.L. is keen to portray the deal as a way to bring more high-profile entertainers to its events. It also represents an effort to quiet the long-running controversy over its handling of players kneeling or sitting during the national anthem — most notably… Read full this story
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