Put your money where your online retailer is. Aimee Tariq Published 8:19 pm EDT, Wednesday, August 14, 2019 Photo: William_Potter | Getty Images Photo: William_Potter | Getty Images Image 1 of / 1 Caption Close Image 1 of 1 Photo: William_Potter | Getty Images 4 Reasons Amazon Ads Are Better For E-Commerce Than Facebook 1 / 1 Back to Gallery While Facebook has become one of the world’s largest platforms for e-commerce marketing, this doesn’t mean that it’s necessarily the best pick for your advertising dollars. Yes, Pew Research’s latest data reveals that 69 percent of adults in the United States use Facebook, but the vast majority aren’t going there to discover new products and services. To many, Facebook ads are actually an intrusion that takes time away from checking in with family or sharing the latest cat memes. Worse still, even with Facebook’s audience-targeting metrics, many users are exposed to ads that are completely irrelevant to their interests. On the other hand, when someone visits Amazon, they are specifically going there to shop. Broadly speaking, this is why investing in Amazon ads could be one of the most important things you do to grow your e-commerce brand, but ere are four reasons… Read full this story
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