By Bloomberg | PUBLISHED: July 22, 2019 at 7:47 am | UPDATED: July 22, 2019 at 7:50 am By Misyrlena Egkolfopoulou | Bloomberg The Democratic National Committee’s debate-qualification rules are driving a social-media spending frenzy. But as the 2020 presidential campaigns spend millions to secure donors and push up polling numbers to win coveted debate slots, they’re also discovering that the economics of online advertising can be confusing ” and punishing. Between January 5 and July 13, some two dozen Democratic candidates collectively spent nearly $26 million on social-media ads, according to Bully Pulpit Interactive, an online communications agency. The biggest spenders so far have been Massachusetts Senator Elizabeth Warren, at $2.9 million, and Vermont Senator Bernie Sanders, at $2.6 million. While most candidates say they have benefited from social media and relish its ability to target specific groups in desired locations, its costs often fluctuate wildly, making it difficult to control expenses. With a crowded field of Democratic hopefuls competing for the same online audience, prices can skyrocket. Some candidates are even seeing a loss from their online investments, having spent millions on Facebook without reaping a bump-up in the polls. Some campaigns are in danger of being “bled… Read full this story
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