By Drew FitzGerald WSJ Wed., April 3, 2019 T-Mobile US Inc. struck a deal to offer Viacom Inc. channels to its cellphone customers, extending the telecom operator’s foray into a turbulent pay-television industry. The No. 3 wireless carrier by subscribers said its Layer3 TV service reached a “significant content distribution agreement” with Viacom, owner of cable channels MTV, Nickelodeon and Comedy Central. The companies didn’t detail the terms of the arrangement or timing of the new offerings, which will include live channel feeds and on-demand content. T-Mobile paid $325 million last year for Layer3 TV, a company that offered cable-like video service to residential customers. The carrier expanded its footprint to some households in four cities but pledged to use the new company for a more ambitious product that would give its cellphone customers more entertainment on the go. T-Mobile executives initially planned to launch the new video service late last year but pushed back its debut to the first half of 2019 to negotiate carriage rights and improve the product. The company said Wednesday that the Viacom agreement “will play a key role in T-Mobile’s delivery of compelling new mobile video services to consumers later this year.” The company… Read full this story
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