Darla Guillen Gilthorpe, Houston Chronicle
Updated 10:12 am CST, Wednesday, February 20, 2019
These will be on HEB’s shelves soon.>>>Take a historic look back at the beloved grocer’s first days.These will be on HEB’s shelves soon.>>>Take a historic look back at the beloved grocer’s first days.
The age-old adage that anything you can eat is edible is about to be tested: enter salted crickets.
Protein bar company EXO Protein will be stocking H-E-B shelves with just that: whole-roasted crickets, as well as protein bars made with powdered crickets.
But why? They’re low in cost and rich in protein, their site explains: “Turn these sustainable wonders into powder, add wholesome ingredients like apples and almonds, and you’ve got some damn delicious fuel.”
They’re also on trend — despite the fact that crickets have long been “edible” for countries across the globe, including Mexico, where chapulines aren’t uncommon in certain areas. (You can even order these at local regional-Mexican restaurant Hugo’s, in fact.)
Now, various companies are investing in snackable insects.
REVIEW at HoustonChronicle.com: La Lucha in the Heights
“Global edible insects market is expected to reach $1,181.6 million by 2023 during the forecast period of 2018 to 2023,” according to market research company Meticulous Research. “Growing population and decreasing food resources, increasing demand for protein rich food, high cost of animal protein and high nutritional value of insects … are driving the growth of global edible insects market.”
What’s holding back the growth? The research firm says “lack of awareness, psychological and ethical barriers, and allergies due to insect’s consumption are the major factor restraining growth of this market to some extent.”
Those factors haven’t deterred Austin-based food-grade cricket farm Aspire Food Group, which is taking on the hefty task of making edible crickets a mainstream snack in the U.S.
Aspire cofounders Mohammed Ashour and Shobhita Soor acquired EXO in 2018, after they met that company’s cofounders, Greg Sewitz and Gabi Lewis, at a “Forbes 30 Under 30” event. (All four were on the list last year.)
Since the acquisition, Ashour has been in the press, touting the benefits of edible crickets, and explaining the way in which these insects are farmed.
According to magazine Garden Collage, the insects thrive in a hot, humid environment and feast on modified chicken feed and water. When they mature, they’re handpicked and placed in a freezer. Once frozen, the crickets are roasted and flavored — EXO offers Sriracha, barbecue and even “crispy taco” bags of bugs.
Those bags will hit the shelves at more than 80 H-E-B stores across the state.
Interestingly, this announcement comes just weeks before the grocery chain launches its annual Texas Best contest.
Anyone with a recipe worthy of the store’s shelves could win the $70,000 grand prize. We’re not sure how the entries are judged, but given the store’s latest product, we’d say the judges value creativity.
- Bangladesh Doctor Says He Was Moved After Criticising Cricket Captain
- Rohit Sharma Becomes First India Opener To Score Century In Test, ODI, T20I Cricket
- Cricket World Cup 2019, Australia vs Bangladesh: Australia Probable Playing XI, Bangladesh Probable Playing XI
- "A Legendary Cricketer Like MS Dhoni Knows When To Retire," Says Chief Selector MSK Prasad
- Brendon McCullum Announces Retirement From All Forms Of Cricket
- Uncertain Second Avenue Subway Plans Have Locals on Edge: Report
- Has Pakistan domestic cricket got better? Kind of, but not really
- Sri Lankan cricketers injured in terror attack
- 'If they don't want me to play, I will quit cricket' - Mohammad Shahzad
- Britain’s cheapest roast dinner? Kent pub offers Sunday lunch with all the trimmings for just £1