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You are here: Home / Retail / Toys R Us plans big comeback this holiday season

Toys R Us plans big comeback this holiday season

February 12, 2019 foxbusiness Leave a Comment

By Jade Scipioni Published February 12, 2019 Retail FOXBusiness Facebook Twitter Comments Print video Toys ‘R’ Us has to pay up; General Motors explores grocery delivery Morning Business Outlook: Former Toys ‘R’ Us employees who lost their jobs when the retailers liquidated last June began receiving checks from a $20 million hardship fund established by the buyout firms; General Motors plans to partner with DoorDash to provide food deliveries with their self-driving vehicles in San Francisco. Sears isn’t the only iconic brand getting a second shot a life, Toys R Us is now, too. Continue Reading Below After liquidating less than one year ago, a group of former Toys R Us executives announced that it is officially bringing the brand back under a new name and vision by this holiday season. MORE FROM FOX BUSINESS IF TOYS R US LIQUIDATES, WHERE WILL ALL THE TOY SHOPPERS GO? TOYS R US REVIVAL IS COMING DID AMAZON HELP KILL TOYS R US? “Effective January 20, 2019, the new company, Tru Kids Inc. doing business as Tru Kids Brands, became the proud parent of Toys R Us , Babies R Us, Geoffrey and more than 20 established consumer toy and baby brands,” Tru Kids Brands said in a press release. The new company will be led by the former Toys R Us global chief merchandising officer, Richard Barry, as well as other experienced toy executives. “We have a once-in-a-lifetime opportunity to write the next chapter of Toys R Us by launching a newly… [Read full story]




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