NEW YORK — Joanna Geary started off as a journalist in the U.K. and now lives in New York, where she is currently Twitter’s director of curation. In that role, she’s in charge of showing users everything from the day’s biggest news events to quirky trends. Geary, 38, spoke with The Associated Press recently about managing people in different time zones and managing a work-life balance. Questions and answers have been edited for brevity and clarity. Q: What does your day-to-day work look like? A: I have direct reports in London, in Toronto, in New York, in San Francisco, in Tokyo and in Sydney (and indirect reports) in Mexico and Brazil. When you’re working away from people, it’s really important to have structured time to see people. So that means that my days get quite elongated. Q: What have you learned about problem-solving over the years? A: The greater the diversity of skills, background and personalities in the room, the more likely it is you’ll come up with the best solution and the best way to implement it. Q: How much do you pay attention to your competition? A: I keep pretty well informed about what’s going on in our industry, but I try not to focus too much on competitor watching. I’ve been in that position before and it can be all too easy to turn yourself into a hostage to other people’s strategies rather than doubling down on understanding your unique value and trying to enhance that. Q:… [Read full story]
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