Will Ingham stood in front of his assembled workforce at the kooky attic offices of his video-marketing agency Wing and braced himself. He’d just informed them he was launching a new service guaranteeing clients the finished product within 24 hours. “I had 14 people looking at me like I’m just an absolute w*nker. Thinking, what are you doing to us? They were literally smiling in that they want to kill me kind of way.” As it happened the service which emerged, WingMan24, has become the marketing production company’s calling card (and hasn’t resulted in too many all-nighters for staff, Ingham insists). The west London business had carved a niche in glossy, sports-related videos with big brands including Nissan and Hugo Boss. But that’s been at “Stella Artois” prices, and the cheap, swift new offer allows a budget version. It doesn’t guarantee the use of Wing’s Oscar-standard cameras, used on the likes of Oscar nominees A Star is Born and Bohemian Rhapsody, for the swathes of video like social media and internal communications that large companies put out. There’s even a service distributing films among social-media influencers. It’s the latest chapter for Ingham, who runs the business named after his schoolyard… Read full this story
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