New research of 505 medium to large Australian businesses – commissioned by Microsoft Austalia and conducted by Colmar Brunton – shows the vast majority know they need to digitally transform their businesses and believe they have a digital transformation strategy, yet less than a third “have a company wide strategy for sharing data”. That means that data is siloed away in one department, not available to the wider business and as such can act as a handbrake on transformation. Michael O’Keefe, Microsoft’s Business Applications Director said, “to transform, is to re imagine the organisation in every way possible. It requires an integrated digital strategy with comprehensive access to company-wide data at its heart. This encourages informed insights and better decision-making, which in turn, delivers dramatically enhanced outcomes. Think of it as democratising your corporate data…. “It’s really important that organisations identify and tackle their digital blindspots – and introduce policies, processes and technology that lets data help draft the organisational transformation blueprint.” Business Insider asked him what top three tips companies need to know to undertake a digital transformation initiative that lives up to expectations. Here’s what he told us. A cross-company data sharing strategy You need to get access… Read full this story
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