Do not pity Timothy D. Cook. He has made hundreds of millions of dollars as Apple’s chief executive. He is regarded as one of business’s best bosses, and runs a company with a beloved brand and $130 billion in cash. Even so, he is hitting what could be the toughest time of his tenure in Apple’s corner office, and his legacy as heir to Steve Jobs will be on the line. Here are five reasons: 1. His bet on China may be backfiring. The signature innovation of Apple’s late co-founder, Mr. Jobs, was the iPhone. Mr. Cook’s has been his ability to crack the Chinese market. That strategy delivered hundreds of millions of new customers and helped make Apple the first private company to surpass $1 trillion in market value by August last year. But now it might be backfiring. The Chinese economy is sputtering and the trade On Wednesday, Mr. Cook announced a potential drop of 25 percent in sales in China, Hong Kong and Taiwan in the most recent quarter. A sharp falloff like that suggests that Chinese consumers are following a trend in other emerging markets like India and Indonesia, where consumers have long passed over iPhones… Read full this story
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