In a lot of ways, Apple had a solid 2018. It hit a trillion-dollar valuation. It navigated a slowing market for iPhones. It stuck to its guns on data privacy. It kept its promise to create lots of jobs in the U.S. The company recently said it will build a new campus in Austin, Texas and add jobs in Seattle, Culver City, and San Diego. To its credit, Apple didn’t require that cities compete for those jobs in a very public bidding war, as Amazon did with its HQ2 quest. But Apple also made a few moves during the year that will likely be seen as mistakes over the course of time. The prices of its products went way up across the board in 2018. Siri continued to exemplify Apple’s underperformance in artificial intelligence relative to companies such as Google and Facebook. And so on. Here are the five best and worst things Apple did in 2018: What Apple got right Remaining engaged with the White Houseslap a big fat tariff on Apple products assembled in China–and almost all Apple products are assembled in China. This would come at an awful time for the company. It has been pushing the… Read full this story
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