A new kit of parts for children doesn’t come with any instructions. But the kit–with 64 small connectors, wheels, and other parts–is designed to turn water bottles, juice boxes, and other items that might otherwise end up in the trash into toys. Kickstarter campaign. “In this way, a water bottle can be transformed into a six-armed robot. Now the water bottle is no longer just trash, but a really precious robot that reflects children’s imagination. With that approach, children adopt an upcycling mindset by developing a sense of producing without consuming at an early age.” “The play and toy industry is shaped by grown-ups whose creativity is limited when compared to children,” she says. “Play rules are set by adults. They tell children how to play and what toys to make. Even with toys composed of construction blocks, the end product is shown to children beforehand. Toyi is giving priority to children’s needs and supports child-led play. There are no instructions or rules in Toyi kits. The entire process is left to children’s imagination.” In initial tests, a 6-year-old girl who wanted to be a pilot made an airplane from water bottles; others made an old box into a singing robot or a bottle into a rocket. “There are no limits to what children can do with their imagination,” Atmaca says.