Pnina Tornai started her bridal business 30 years ago in a small shop with a single mirror in Tel Aviv, Israel. Today she sees 90 to 120 brides per day on weekends at Kleinfeld, a renowned bridal store in New York City. Before brides were saying “yes” to Tornai’s wedding dresses at Kleinfeld, she was rejected from selling gowns in the bridal store because her designs were “too sexy.” Instead of giving up, Tornai went home and created a collection of dresses that could adapt to American bridal fashion. Two weeks later, Kleinfeld’s owner called her and said the dresses were selling like crazy. Before brides were saying “yes” to Pnina Tornai’s wedding dresses at Kleinfeld, she was rejected from selling gowns in the bridal store because her designs were deemed “too sexy.” Pnina Tornai started her bridal business 30 years ago in a small shop with a single mirror in Tel Aviv, Israel. Tornai connected with Kleinfeld – a renowned bridal store in New York City now featured on the TLC show “Say Yes to the Dress” – when a bride’s father wanted to strike a deal with her for a more affordable price on a gown, she told Business Insider on an episode of our podcast “This Is Success.” Two days later, Tornai had a set meeting at Kleinfeld in New York City – a 12-hour flight from Tel Aviv. “The next thing I knew was that I was on a plane with my dresses on my way… [Read full story]
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