Sections SEARCH Skip to content Skip to site index Style Subscribe Log In Subscribe Log In Today’s Paper Advertisement Supported by The Amazon chief executive has quietly been grooming a new image to go with his new status as rocket scientist, richest man in the world and potential Washington big shot. ByVanessa Friedman Aug. 2, 2018 It has happened as steadily, and stealthily, as Amazon’s relentless march to vie with Apple for the title of world’s most valuable company. What am I talking about? The ascension, unavoidable when this sort of spotlight falls on you, of Jeff Bezos, a.k.a., the richest man in the world, to full-fledged style icon. You can’t ignore it anymore. As his company’s figurehead, he’s simply too ubiquitous. In the vacuum left by Steve Jobs, amid the uncertain status of the gray T-shirt-and-hoodie proponent Mark Zuckerberg (thanks to Facebook’s changing fortunes), and as an alternative to the Hollywood velvets of Elon Musk and the folksiness of Tim Cook, Mr. Bezos offers a new kind of image of a tech titan. According to Joseph Rosenfeld, a personal style adviser who specializes in the tech world in Silicon Valley and New York, and whose clients work at companies like Apple, Intuit and Google, “he is doing something with style that differentiates him from any one else in tech. We have seen him sharpen up, with a wardrobe rooted in tradition but also very modernist and minimal. It creates a focus on him, and has evolved in accordance with… [Read full story]
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