Apple once again used a major event to put distance between itself and Facebook as ‘Big Tech’ companies. With disdain dripping from his voice, vice-president Craig Federighi said that iPhones and Macs were now stepping up efforts to “shut down” Facebook’s attempts to follow you around the web with ‘likes’ and other things. Mr Federighi said that they want to make it “dramatically more difficult for these companies to track you”. When an ad tracks a user through those ‘like’ buttons, for example, Apple devices will ask users whether they want to allow the tracking to happen. During the demo, Mr Federighi specifically used Facebook as an example of the tracking. The contempt isn’t new. Apple CEO Tim Cook has previously strongly criticised Facebook (and Google) for trading in people’s personal data. 2. Apple’s new group FaceTime feature could be a big deal for business Arguably the biggest immediate feature upgrade from the Worldwide Developer Conference (WWDC) this year was group messaging on FaceTime. Up to 32 people can join a single FaceTime call with a really nice implementation of the feature on the phone. This is interesting for anyone who regularly does conference calls on systems such as BlueJeans…. Read full this story
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