The inception of social network have changed the very fabric of internet and online interactions. Billions of people use social networks like Facebook, Google Plus and Twitter to stay in touch with their friends and followers every day. So, by virtue of the massive amount of daily page views these networks boost of, advertising professionals have realized the burgeoning potential they hold for ads. However, no platform makes online advertising as facile and controllable as Facebook, the biggest social network on the planet. Since it launched its targeted advertising feature in 2012, it has become a go-to platform for many online advertisers because of the tremendous reach and flexibility it holds. Consequently, nearly 50% of Facebook’s revenue now come from ad sales. Here are some of the reasons Facebook is considered to be a next-gen advertising platform: No website on Earth, apart from the Google Search Engine, can boast of the amount of daily page views that Facebook receives. It has close to a whopping 1.28 billion active users. Thus allowing you to target a wide spectrum of your niche. Not to mention the enviable number of impressions your ads are going to get on a daily basis. With Facebook… Read full this story
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