advertisement advertisement advertisement It is an old truism: employees do not turn to written statements on the company intranet for clues about how to behave–they look to each other. If your goal is to intentionally shape the actions and interactions of employees, you know the importance of creating a "values-based" culture. However, you also know how difficult it is to implement one. advertisement advertisement Zappos, a present-day paragon, has seemed to crack the cultural code. So much in fact that they have built a business that teaches others how do it. Thousands of companies from around the world travel to the Las Vegas headquarters to see how Zapponians "live their 10 WOW values." They can choose the 60-minute tour to observe the culture in action or attend a fully immersive, 3-day boot camp. If you take a moment to consider this fact, it is quite amazing. Zappos turned their culture into an attraction that warrants a price for admission. In doing so, they send a clear message to all those who seek the proverbial keys to the cultural kingdom: it is not easy to replicate the "secret sauce." In fact, a recent study conducted by Boston Research Group , based… Read full this story
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