One new hot strategy you can use to increase leads into your child care program is pay per click Facebook ads. I’m seeing this take off with a lot of our members so I want to provide you with so… Google PPC works as a big lead generator but Facebook ads can also be woven into your marketing efforts to boost to your leads. Facebook has implemented better tactics for targeting that you can use to reach the leads that are in your best demographics. What can you do on Facebook now? You can use a variety of criteria to reach the right people. It’s possible to target your ad to people based on clicks, purchase history (such as baby products), lifestyle, and more through Facebook’s partner categories. This targeting can be paired with geographic areas, so you can reach the people that live within a certain mile radius of your child care center. Facebook’s Power Editor (which can be found in the left hand column of your Ads Manager) will also allow you to import and market to your email list. This means you … Read full this story
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