advertisement advertisement advertisement At the dawn of blogging in 1995, Mark Frauenfelder moved his Boing Boing ‘zine online. Boing Boing–whose mission was to explore “the coolest, wackiest stuff”–became and remains one of the Internet’s most popular blogs. Defying the corporatization of the blogosphere, Boing Boing has remained a curio of oddities, tech news, gadget tips, and real-life marvels with 2.5 million unique visitors a month. Now, Frauenfelder shares daily blogging duties with a troika of other passionate editors: Cory Doctorow, David Pescovitz, and Xeni Jardin. “The recipe for an excellent blog is to be so deeply obsessed with something that you need to communicate it to others,” says Frauenfelder. “If Boing Boing stopped making money tomorrow, I’d still need to do it.” advertisement advertisement Excerpted from The Art of Doing: How Superachievers Do What They Do and How They Do It So Well, here are Frauenfelder’s 10 tips for building an addictive, compelling website–and a big following: 1. Tap into the Zeitgeist. If you can tap into the right cultural moment, you’ll have a lot of fans. Hugh Hefner had a vision of where people were headed in postwar America. Riding on the crest of the Pill and new attitudes… Read full this story
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