On the afternoon before one of the biggest mixed-martial-arts fights of 2012, a group of Ultimate Fighting Championship employees takes up position in a sun-blasted parking lot outside the Mandalay Bay Resort and Casino. It’s July in Las Vegas. It’s 103 degrees of unpleasant. And it’s about to get worse–because UFC president Dana White just tweeted their location. White is giving away 20 $1,200 tickets to this weekend’s UFC 148 (most fight cards are named by number), headlined by a rematch between Brazilian middleweight champion Anderson Silva and his American nemesis, Chael Sonnen. Any fan who shows up within 20 minutes with a can of UFC-branded Edge shave gel will be entered into a ticket raffle. advertisement advertisement It takes less than 10 seconds for Isiah and Dominique Quintanilla, teenage brothers from Visalia, California, to materialize from the back stairs with cans. “Some guy offered us $66 for one,” Isiah says. UFC fans, it seems, had cleaned out drugstores on the Las Vegas Strip. Minutes later, a horde bursts from the casino–mostly men in the UFC’s coveted 18- to 34-year-old demographic, but women, too, in a dead sprint. They stampede toward the UFC team, grooming products in hand. Some hurdle… Read full this story
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