advertisement advertisement Doug Ulman knew this day was coming, the day that Lance Armstrong would retire from cycling. In fact, Ulman, the CEO of Livestrong, had experienced it once before. A dry run, if you will. Back in 2005, Armstrong left the sport he’d dominated, winning seven Tour de France titles, and threw himself into working for his cancer foundation. “A lot of people have been asking that question this week–what’s different this time?–but I’m not sure there is much of a difference,” Ulman told Fast Company today on the phone from Austin. “He’ll be more visible in the office [at Livestrong headquarters] than before. But he’s not one to sit at a desk and hang out.” The first time Armstrong retired, he became a major advocate for Prop 15, a proposition to raise $3 billion in Texas for cancer research. He treated the campaign like another bike race. He and Ulman toured the state by bus, lobbied politicians and citizens alike, and emerged victorious. It was an enormous achievement in the cancer community, like nothing in any other state. What’s different about Armstrong’s retirement this time, though, is that he’s now the subject of a federal investigation. It began… Read full this story
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