There is an effective process that is available to copywriters that can really help them produce the best web copy possible. Many copywriters, though, do not use or even understand this process. The process is called split testing.A split test is where you test out your copy that you have written in a variety of styles. You can write a couple different copies or you can change certain aspects like just the headline or include testimonials in one and not the other. Split testing allows you to see what copy is the most effective.No matter how great your copy is, split testing can help. The thing about split testing is that it does take a little extra effort and time. That is why so many copywriters seem to avoid doing it. The advantages of split testing, though, make it well worthwhile. It really is something you should consider if you want to really write powerful copy that makes sales.When developing your pieces for split testing you will need to first define what it is that you are looking to discover. You need to decide if you want to try out two completely different copies or if you are just trying… Read full this story
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